The term trifecta was originally used in the horse race industry, but it now owns a broader definition. It’s a conjunction of “tri” and “perfecta” denoting the first three finishing horses, perfectly predicted in...
A recent MarketingCharts report showed “outdoor” (of which digital signage is a part), commands a minute 1.9% of total market penetration, but is expected to have a CAGR in excess of 22% in the...
Pointing to a study by Arbitron, McVayNewMedia talks about place-based digital advertising and its growth. According to the study 181 million Americans viewed digital video display advertising or digital signage out-of-home in the past...
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