Advocacy through digital signage?

Today, digital signage does not only display advertisement and transmit corporate information, but even advocacies and charity campaigns.

A network space will be given to UK’s Missing People charity by Amscreen as part of the biggest digital signage campaign in the history of Britain, announced by the company Wednesday, July 11, in a press release.

The system, because of its concurrent and flexible nature, will display minutes of information regarding individuals who are reported as missing to give awareness to the audience. The content will be displayed nationally, on across 3,000 sites in Amscreen’s convenience store and healthcare networks. The advertisement is estimated to reach approximately 25 million adults in the country, which will be shown on its critical days after the initial report. It will include important information about the missing person and the number to call (116-000).

Amscreen is proud to be part of the project as a pioneer sponsor, according to Simon Sugar, the company’s CEO.

The estimated value of the total network space donated is over £1 million or $1.6 million USD. It is also expected to reach a vast number of people during the summer season when U.K. activities are at its peak, particularly because of the Olympics.