Prysm announced the release of the Laser Phosphor Display Technology this week. From the press release, Prysm speaks in simple terms how the technology operates: “LPD images are created by using a laser engine to excite a phosphor screen.” Sounds simple enough, but what does that mean for digital signage networks? First, let’s discuss the benefits of LPD technology over standard LCD or LED options.
1. In a world obsessed with “green,” LPD is more ecofriendly.
That’s right, laser phosphor displays are better for the environment. LP displays consume up to 75% less power than standard digital displays. Essentially this means two things: lower cost of management for the display and a smaller carbon footprint.
For network operators it could mean touting that you are even more Earth-conscious than the competition. It also means you will be saving on the cost of electricity. Eco-friendly can mean cost savings–if done correctly.
2. Laser phosphor displays come more custom than any other display.
Simply put, you can have the display in any shape and/or size your little heart desires. For out-of-home advertisers, this is a very, very big deal. Imagine creating a custom display with any form or form-factor you wish. It seems far out there, but for custom installs of any magnitude this is a big blessing. From Prysm:
The design of the Laser Engine has total flexibility without constraint in order to bring to market displays of any size, shape, curvature, brightness and resolution.
3. The quality is amazing.
Can you say zero motion blur? In addition, the displays provide high quality, high brightness, high resolution, high contrast and natural color screen content.
4. The product has the word “laser” in the title.
Does it not sound cool that the display has “laser” as part of the title? That has a much greater coolness factor than “liquid crystal.”
With quality and efficiency, the only other factor in the mix is cost. I’m not quite sure what these babies are running yet, but I will know shortly. When companies are looking for a good display screen that will last a long time, be custom, and run on as little energy as possible (because they can sometimes be on 24×7), it is good to know there is something on the market that can answer with a resounding “yes” to all the aforementioned questions. Needless to say, I’m excited to see where this technology takes us in the future.
LPD image courtesy Prysm Website.