Deploid » Digital Signage Blog http://www.deploid.com Digital Signage Thu, 25 Apr 2013 20:23:21 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The Case for Using Your Own Digital Signage Hardware http://www.deploid.com/blog/use-your-own-hardware/ http://www.deploid.com/blog/use-your-own-hardware/#comments Thu, 25 Apr 2013 20:17:47 +0000 admin http://www.deploid.com/?p=3540 I am often surprised by many of the requests we receive. Some asking to make an interactive 3D etc. etc. There is no end to the creative imagination of people. Nothing is more practical, in my opinion, than small businesses looking to save money on the components they secure for their signage systems. That is [...]

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]]> http://www.deploid.com/blog/use-your-own-hardware/feed/ 0 Investing: Buying Digital Signage Stock http://www.deploid.com/blog/investing-buying-digital-signage-stock/ http://www.deploid.com/blog/investing-buying-digital-signage-stock/#comments Thu, 11 Apr 2013 16:43:20 +0000 admin http://www.deploid.com/?p=3503 The IPO market has been all but dead lately, with the except of the boom and bust social media blitz. Reverse mergers have been a much more common version in recent vintage, but unfortunately they often occur with lesser fanfare. One notable example in the digital signage space is RMG Networks. For those looking to [...]

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]]> http://www.deploid.com/blog/investing-buying-digital-signage-stock/feed/ 0 10 Ways to Know If You’re a Digital Signage Redneck http://www.deploid.com/blog/digital-signage-redneck/ http://www.deploid.com/blog/digital-signage-redneck/#comments Thu, 04 Apr 2013 17:57:14 +0000 admin http://www.deploid.com/?p=3493 There are still those brave, backwoods digital signage systems, including hardware and software that are so outdated, they’re in desperate need of replacement. There are certainly widely differing definitions and opinions of what works as a normal or successful signage deployment. Here are a few fun ways to recognize if you’re normal or an inbred [...]

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]]> http://www.deploid.com/blog/digital-signage-redneck/feed/ 0 100 Digital Billboards Go Dark in L.A. http://www.deploid.com/blog/100-digital-billboards-go-dark-in-l-a/ http://www.deploid.com/blog/100-digital-billboards-go-dark-in-l-a/#comments Mon, 25 Mar 2013 15:16:06 +0000 admin http://www.deploid.com/?p=3486 In a move that looks more like politics than actual care for consumers, safety, environment and the spotted owl, it appears that the City Attorney will be pushing to remove 100 billboards owned by Clear Channel and CBS Outdoor. I’ve said it before, I’m less of a fan of the large-format digital billboards. They’re more [...]

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]]> http://www.deploid.com/blog/100-digital-billboards-go-dark-in-l-a/feed/ 0 Digital Billboard Hacked…All In Good Fun http://www.deploid.com/blog/digital-billboard-hacked/ http://www.deploid.com/blog/digital-billboard-hacked/#comments Tue, 19 Mar 2013 18:31:23 +0000 admin http://www.deploid.com/?p=3481 An electronic billboard in Belgrade was reportedly hacked by two computer science majors trying to make a simple point about issues in today’s network security (or lack thereof). They used the billboard to play a jumbo version of the classic arcade game “Space Invaders.” Such a display of activity should act as an alarm to [...]

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]]> http://www.deploid.com/blog/digital-billboard-hacked/feed/ 0 The Long Tail: Educating & Informing http://www.deploid.com/blog/the-long-tail-educating-informing/ http://www.deploid.com/blog/the-long-tail-educating-informing/#comments Mon, 18 Mar 2013 11:53:56 +0000 admin http://www.deploid.com/?p=3473 There’s an ever-growing interest from the those in this industry’s long-tail. The long tail doesn’t represent a single market, industry or sector, but it’s truly does represent everyone and their dog. It’s the laundromat operator, the unbranded gas station owner and the local barber. They’re the people who’ve seen digital signage work in other venues, [...]

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]]> http://www.deploid.com/blog/the-long-tail-educating-informing/feed/ 0 How Mobile Payment Solutions will Affect Digital Out-of-Home http://www.deploid.com/blog/how-mobile-payment-solutions-will-affect-digital-out-of-home/ http://www.deploid.com/blog/how-mobile-payment-solutions-will-affect-digital-out-of-home/#comments Wed, 13 Mar 2013 16:28:22 +0000 admin http://www.deploid.com/?p=3464 There’s a showdown a-brewing between the various mobile payment providers. The likes of Square, Dwolla, PayPal and CloverPay are using mobile and tablet innovations in a way that is rapidly turning the clunky and expensive merchant providers in a tizzy. The latest innovations in credit card and mobile processing are as disruptive to the merchant [...]

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]]> http://www.deploid.com/blog/how-mobile-payment-solutions-will-affect-digital-out-of-home/feed/ 0 Kiosks: There’s an App for That–Why Tablets and Smartphones Will Cannibalize the Kiosk Market http://www.deploid.com/blog/smartphones-and-tablets-replace-kiosks/ http://www.deploid.com/blog/smartphones-and-tablets-replace-kiosks/#comments Mon, 11 Mar 2013 23:28:51 +0000 admin http://www.deploid.com/?p=3447 Many are familiar with Apple’s “there’s an app for that” commercial which aired back in 2009. The innovation housed in today’s smartphone and tablet devices is revolutionizing the way we communicate, share and ultimate transact in a digital world. My personal opinion is that the strides made by utilizing such devices will further cannibalize many [...]

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]]> http://www.deploid.com/blog/smartphones-and-tablets-replace-kiosks/feed/ 0 Four Reasons for Adding Games in Your Digital Signage Strategy http://www.deploid.com/blog/four-reasons-for-adding-games-in-your-digital-signage-strategy/ http://www.deploid.com/blog/four-reasons-for-adding-games-in-your-digital-signage-strategy/#comments Tue, 05 Mar 2013 11:42:48 +0000 admin http://www.deploid.com/?p=3394 Utilizing interactive games as a way to influence behavior is nothing new, especially in the digital signage arena. But there are a few reasons “why” doing so could be even remotely justified (especially given the substantial cost of implementing an interactive game campaign vs. a standard digital sign deployment). Many companies are effectively utilizing gaming [...]

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]]> http://www.deploid.com/blog/four-reasons-for-adding-games-in-your-digital-signage-strategy/feed/ 0 Is Your Content Evergreen: Reasons Why Timeless Content Beats Targeted Alternatives http://www.deploid.com/blog/evergreen-digital-signage-content/ http://www.deploid.com/blog/evergreen-digital-signage-content/#comments Mon, 25 Feb 2013 16:13:13 +0000 admin http://www.deploid.com/?p=3374 Evergreen content is always a win. In order to understand how evergreen content beats other forms into a pulp, it’s important to know how we define, create and treat evergreen content in a digital signage setting. EVERGREEN CONTENT DEFINED: Evergreen content is the type of content that if regurgitated to a new audience at a different [...]

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