The IPO market has been all but dead lately, with the except of the boom and bust social media blitz. Reverse mergers have been a much more common version in recent vintage, but unfortunately...
There are still those brave, backwoods digital signage systems, including hardware and software that are so outdated, they’re in desperate need of replacement. There are certainly widely differing definitions and opinions of what works...
An electronic billboard in Belgrade was reportedly hacked by two computer science majors trying to make a simple point about issues in today’s network security (or lack thereof). They used the billboard to play...
There’s an ever-growing interest from the those in this industry’s long-tail. The long tail doesn’t represent a single market, industry or sector, but it’s truly does represent everyone and their dog. It’s the laundromat...
Digital signage is not for everyone. In fact, there are a number of reasons companies and entire industries have passed up digital signage. Here are a few legitimate reasons to pass on digital signage,...
The only constant is change. Within any technically-driven business model, change is always rapid. We’re also seeing the rate of change rapidly advance over time as well, making it difficult for the unsophisticated to...
We have discussed previously the difference between ad-funded and private digital signage networks. The majority of our industry’s inquiries–and believe me, we see a fair amount–are flowing in from the small-business sector. It will...
I recently read an interesting article in Harvard Business Review which outlined some of the issues digital retailing has had to work through over the years. The article discusses some future trends and issues...
Retail stores and retail digital advertising may find a battle ensuing with the likes of online retailers like Amazon, eBay et. al. A recent survey done by Accenture and published by Marketing Charts indicates...
An article I read some time ago by UC Berkeley professors David Aaker and Gary Shansby had some very interesting points that I would like to relate to a recent project we undertook. The...
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