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Project Gestation

Nate / 5th July 2011

When it comes to digital signage sales cycles, there is always the time for gestation--that veritable "tweener" stage from the time a client first comes a knocking to when the full implementation goes into effect. This time varies from project ...

Digital Signage Niches: Tapped and Untapped

Nate / 5th July 2011

While many companies out there try and reinvent the wheel, it is almost imperative to remember the thought by Jonathan Gilbert: "Reinventing the wheel is sometimes the right thing, when the result is the radial tire." So, reinvention is the answer when ...

“You can have any color you want as long as it’s black.”

Nate / 3rd July 2011

The quote in the title of this post was originally attributed to Henry Ford. In his day, Mr. Ford was known for his innovation in production and manufacturing. Ford was not a success because he necessarily had the best quality ...

Content Dearth

Nate / 2nd July 2011

Whether you're online or out-of-home, there is never enough good content. "Content" is a very general term which could include the written or spoken word and/or graphics, including video. Whatever digital media you're working with, it seems content is always ...

Partnerships or Customerships?

Nate / 2nd July 2011

If you couldn't already tell, I receive the word of the day from Webster and spend some time attempting to increase my vocabulary. Let's increase our vocab together this week by taking a gander at the definition of a partnership: ...

Directory Additions

Nate / 2nd July 2011

Can you remember when the Internet was solely a directory of information? I remember using Yahoo in 6th and 7th grade and all it was then was an Internet directory. The Internet is made up of thousands of online directories, ...

Organic Inorganic

Nate / 2nd July 2011

Two industry growth reports were released this week, one by DisplaySearch out of Texas and the other by Goldmedia out of Germany. DisplaySearch boasted digital signage would have a 20% CAGR through 2016, while Goldmedia claimed digital out-of-home in Europe ...

News Leads

Nate / 2nd July 2011

Week's Lead Count: 30 Total: 188 laconic \luh-CON-ic\  adjective 1 : using few words; expressing much in few words; concise: a laconic reply. I am going to try and keep this one short and sweet so all you Patriots can have a splendid Independence Day celebration ...

McSignage — McDonald’s Digital Menu Boards

Nate / 1st July 2011

flocculate ? \FLAH-kyuh-layt\  ? verb : to aggregate or coalesce into small lumps or loose clusters Harris and Orlando Magic Install Signage Network Another sporting venue is now feeling the digital signage love train. The Orlando Magic recently installed a state-of-the-art digital signage network: "We ...

Digital Signage Expo, 2009

Nate / 1st July 2011

One word: interactivity, specifically touchscreens. Last year it seemed that the "cool kids on the block" were those that had SMS and mobile integration. It is cool, but the hype seems to have subsided somewhat and I think a bit ...
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