What is Digital Signage?

Digital signage can take on many forms. In the most generic sense, it is simply a dynamic sign which displays digital media files to a public audience. Digital signage employs a network internet connection to deliver rich media content to digital displays, including projectors, LEDs, LCDs, or plasma screens. Networked servers can be employed to deliver the content on a predetermined schedule, allowing users to strategically target audiences in specific locations from a central control center to any display across the globe.

How Can Digital Signage Work for You?

As a technology, digital signage is used to power screens at transportation hubs, entertainment galas, hospitals, and corporate buildings. Many restaurants also employ sign software to power digital menu boards. In the advertising community, digital signage is often referred to as digital out-of-home advertising and has helped many retail establishments in building brand awareness and promoting products directly at the point-of-sale.

If you or your organization feels you could benefit from using our technology, feel free to open a trial account or contact us directly with questions about your project.